Europarunt is Sweden, Norway and Denmark’s leading platform for train travellers looking for inspiration, information, and Interrail passes.

To boost off-season ticket sales, we launched Winterrail, a content marketing campaign. Freeskiers Tom-Oliver Hedvall and William Larsson embarked on a rail-bound quest to find Europe’s best off-piste skiing.

My goal was to create eye-catching graphics that captured the thrill of the journey. The campaign ran on social media, in selected travel magazines, and all over Stockholm and Malmö central stations.