Lars Wallin has spent more than three decades shaping the look and feel of Swedish high fashion. To mark this milestone, Artipelag hosted an anniversary exhibition, hand-curated by Wallin himself.

The campaign included a logo, short film, and of course, stills. The idea was to focus on the craft behind Wallin’s glamorous gowns. Motion blur portraits his constant work and dedication to detail.

The logotype, inspired by Made to Measure labels, paired a semi-mono headline with classic sans serif body text, and included “Atelier” in handwriting for a personal touch. Applied to thin fabric, the identity served as clear readable signage while retaining a high fashion feel.