How could &Repeat better support their client Panini Internazionale in branding and communication about the pant solution and the positive impact for their guests, and the planet? Since packaging always follow the consumer all through the customer journey, they believe it is crucial to communicate on pack.

In our solution we highlighted the most important detail, the QR code, and made the information easier to take in. We gave the visual identity a lift by spreading their information with humor and bold colors.

The bowls and cup sleeves are printed with “This is not a single use cup”, because it has many more lives to live if you give it the chance to resurrect!

To make recycling more interesting we used a typeface inspired by vintage grocery store ads and a nostalgic photographic style. It’s inspired by 1960s cookbooks with rich colors, along with a holy atmosphere resembling the sort of “resurrection” of the products.