BRIEF: Create a visual experience that positions Odd Molly as an amplifier of female strength and uniqueness. How can we encourage women to dare bring out their “odd” while portraying Odd Molly as a brand for all women age 25-60.

SOLUTION: We personified Odd Molly to four characters. Everyone with their own unique quality and style. They are bold enough to go their own way and have inspired others to follow. We get to experience the different personalities through a voiceover that tells their story. In order to keep the focus on the clothes and personalities, instead of their looks and faces, we cut the frame by the necks and showed more of the table and body language instead.

The goal of this film is to highlight the the exciting stories that the unique personalities bring to the table and how Odd Molly can use these to inspire others to live their distinctive “Odd” lives.