What would happen if serifs were inverted? In this project I dived into branding with typography as a main focus. The result is an apple juice for all. All people and, more importantly, all apples. The juice isn’t limited by only granny smiths, or even green apples in general. It’s made out of all kinds of different apples, to take advantage of all the apples Sweden can offer. This leads to every box tasting a bit different from the other, but that’s part of the fun!

Äppelblom has its own typeface with the same name and is the result of exploring with serifs and circles in Glyphs. And then extending those shapes into patterns and symbols. The endless world of Äppelblom can be both playful and clean, depending on which stylistic alternatives you want to include, but the rounded corners will always have a kind approach.